They have come a long way, having been featured on Dateline NBC and the Today show, chronicled in People, Time, Newsweek, The New York Times, The Los Angeles Times, The Washington Post, and USA TODAY and even spoofed in a skit on Saturday Night Live.
Since the success of the first book, there have been several spin-offs, adaptations, and parodies of The Rules, written by other authors, but none have garnered the attention of the original.
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Feminist values, they point out, do not preclude reacting with temperance and emotional independence to an initial attraction (on the part of a woman).
They also cite that discipline and consideration inform the actions which create egalitarian relationships. In 2001 the follow-up book The Rules for Marriage: Time-Tested Secrets for Making Your Marriage Work was released in the midst of Fein's legal separation from her husband to whom she had been married for sixteen years.