We are keen to grow further and membership is open to all those who have services operating in the UK and who can commit themselves to the principles in the ODA Code of Practice and who can demonstrate commitment to our policies. There are some really creative things happening in terms of offering users more than on-screen profiles, search capabilities, good matches and a way of getting to know others….amazing though that can be.
Our membership focuses on sites that look to build new relationships, friendships and love and for the present we do not think it is appropriate for us to cover adult services. Users clearly enjoy date-event evenings, sport, art, cookery and other even more creative ways of creating a social environment in which dating is just part of a broader experience. People want to use services when and where it suits.
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The dating industry was maturing and recognising that it could not rely on the States’ use of a framework of privacy, data and consumer law to protect users and the market as a whole.
The members of the association are listed on the website and include niche sites such as Muddy Matches and Christian Connection alongside well-known brands such as e Harmony, Guardian Soulmates and Match.