Eliot Shore, a widower who lives in Ottawa, is suing Avid Dating Life Inc and Avid Life Media Inc, the corporations that run Ashley Madison.com, law firms, Charney Lawyers and Sutts, and Strosberg said in a statement.
He joined the website "for a short time in search of companionship", but never met anybody in person, they said in a statement.
It has said that the personal details exposed in the initial data leak can't be used to prove the infidelity of their clients. Shore said he joined the website for a short time in search of companionship after he lost his wife to breast cancer.
He said he never cheated and never met up with any members of the site.
His name is Noel Biderman, and he's the chief executive officer of Avid Life Media, based in Toronto.
While Biderman scheduled calls with reporters from CNN, ESPN, and a Peterborough (Ont.) radio station called The Wolf to discuss the perceived injustice against his company, a film crew set up lights to shoot a segment for a documentary about the "science of sin." Down the hall, the 107 programmers, designers, customer service agents, and marketing folk who run Avid Life's six websites — including cougarlife.com, for older women seeking younger men, establishedmen.com, which connects "ambitious and attractive girls" with "successful and generous benefactors to fulfill their lifestyle needs," and hotornot.com, the 1990s throwback where people rate one another's photos — were plotting Avid Life's digital push into the future. Fox declined to comment on the Ashley Madison commercial, although it's worth noting that during the most-watched Super Bowl in history, the network broadcast an ad for Go Daddy.com, in which racecar driver Danica Patrick wears a skintight body suit, and an Adam Sandler movie trailer featuring a barely-dressed jiggling woman. I'm angry because it's not logical." After spending several years as a sports agent at Chicago's Interperformances, Biderman founded Ashley Madison in 2002, naming the company after the two most popular names for baby girls that year.
Emails sent by the founder of infidelity website Ashley appear to have been exposed in a second, larger release of data stolen from its parent company, cyber security experts confirmed on Thursday.
The data dump by hackers who have attacked the site appears to include email messages linked to Noel Biderman, founder and chief executive officer of its Toronto-based parent company Avid Life Media. Defense Department and Postal Service is also investigating the alleged use of military and other government email accounts on the site.
In any case, rejection is nothing new to Biderman, whose business has grown in part through the predictable media attention that's generated when a company that profits by encouraging people to cheat on their spouses tries to push further into the mainstream. A large chunk of his work as an agent involved helping professional basketball players juggle their wives and mistresses, so when he read somewhere that 30 percent of users of Internet dating services were pretending to be single when they weren't, a light went on, pointing the way to an underserved online niche market.
"I think when a landscape is tilted against you like that...isn't that how women the generation before felt when they couldn't get a fair shake in jobs? What would happen, Biderman thought, if cheaters had a website all their own?